The digital age has no doubt introduced a new age of corporate video production.

Gone are the days were cheesy infomercials used to be the thing.

Today, customers prefer entertaining, witty, and clever videos that capture their attention and make them want more.

While there is no exact template for corporate video success, there are a few things many persuasive, powerful, and exceptional corporate videos share.

For instance:

They are short and sweet. Easy and quick access to the Internet has one huge repercussion—shorter attention span.

In today’s modern times, people you will be advertising to will only give you their attention for a brief amount of time.

In the Internet where free content is freely available, video advertisements are often seen as roadblocks to desired content.

So how do you avoid becoming this roadblock?

The first thing you would need to do is come up with a solid script for your video.

Every second that you spend elegantly wording a sentence, you risk losing more customers who just want to see the content they desire.

A study by Next Web indicated that only 30 percent of viewers don’t skip pre-roll ads on YouTube.

With that in mind, make sure you do not waste precious time getting your primary selling points across.

They use humor to hook their viewers. Another effective technique common among enthralling corporate videos is the use of humor.

Humor serves two key roles in video marketing.

  1. It helps provide quality content that is enjoyable
  2. It avoids positioning the brand as nothing more than a “salesman”

Understandably, consumers in general don’t like it when buying the product is shoved in their faces.

Telling them what the product is all about and then asking them to buy it is often seen as distasteful.

If you don’t want to turn off your customers, consider it best to be subtle when it comes to selling them something.

Ideally, it would be wise to entice them to purchase by delivering quality content that resonates with them.

A well-crafted video with some tasteful humor thrown in can help you go a long way.

They put emphasis on the pain points. In general, most people purchase a product or service for one primary reason—they have a problem that the product or service can resolve.

For instance, for those who suffer from cold, they would want a product that can effectively relieve the symptoms, help them rest, and get them back on their feet.

This tactic is highly effective because rather than using a gimmick (which many customers can eventually see through anyway), you will be highlighting a problem (pain point) and showing how your product/service can help.

This will help your video come across as helpful and informative as opposed to a scheming sales ploy designed to merely trick them into spending their money.

They help you deliver a good call-to-action (CTA). When creating a truly effective video, you need to ensure it is more than just engaging.

More importantly, it should also contain a concise CTA that educates the consumers as to the next action they should do to take advantage of the information they have been given.

Equally important to creating a powerful CTA is the build-up.

Of course you wouldn’t want the viewers to stop watching the video before you are able to deliver the CTA.

In line with this, avoid phrases like “There you have it” before your CTA as it would be interpreted as a signal you have delivered your primary message.

They have all the crucial elements integrated. Some video creators commit the mistake of focusing on one or a few parts of ad and use shortcuts on other parts they don’t deem important.

However, if truth be told, effective corporate videos need to have a well-crafted script, the right visual, and the apt audio elements to give the video a winning edge.

While it can be tempting to give more emphasis to some aspects of the video you consider more important, you have to keep in mind that every integral element should be given equal attention.

For instance, you would not go far with a video that has an awesome script but terrible animation or sound.

Not only will it make your video seem mediocre, it can also make your brand appear unprofessional in the eyes of the viewers.

 

 

In the highly competitive world of business, you need to have a powerful marketing arsenal if you wish to get ahead.

Fortunately, a compelling corporate video can help you easily achieve said objective.

In a nutshell, corporate videos are primarily used to:

  • Explain concepts
  • Market and promote products / services
  • Build brands
  • Provide information

Taking into account all the purposes it serves, it’s easy to see why many brands have invested in the services of competent video production companies to create exceptional corporate videos for them.

If you are considering putting money into corporate videos but you’re still having second thoughts, we have you covered.

The following reasons should convince you why you should invest in corporate videos and why they are worth every penny:

Corporate videos can help effectively showcase your brand.

A corporate video is a creative, informative, and exceptional way to showcase your brand, your business, and the product / service you are offering.

Even a short corporate video can already effectively tell your story in a concise, fascinating, and interesting way.

If you have not done it yet, it would be a good idea to post a corporate video on your company’s website so visitors can easily understand your business without the need to scroll through your site.

A corporate video is also an exceptional way to pack together all the relevant and important information you would like to convey and present it in a fun, creative, and interesting way.

Corporate videos can help you reach more customers (current and potential).

A corporate video is not just something you can easily upload on your website.

You can also use it to promote your business and brand on social media.

When you upload your corporate videos on multiple sites and channels, you’ll be able to amplify both your reach and exposure significantly.

To further boost your reach, make sure you have a presence in and you upload your videos on popular video sites like Vimeo and YouTube.

In addition, consider it a must to keep your corporate videos updated.

If your video is already a decade old, consider updating and spicing it up to keep it relevant and interesting.

Corporate videos can help boost your SEO efforts.

Expert marketers believe the world’s most popular search engine Google loves videos.

And this is good news if you are thinking of integrating corporate videos in your SEO and online marketing efforts.

This could mean your corporate video can help you rank high when people do a Google search.

Furthermore, corporate videos can also help generate much needed traffic to both your site and your social media channels.

Corporate videos are easy to share.

Regardless if you are posting your corporate video on your site or social media channels, they can be easily shared if the viewers love them.

All they have to do is copy and paste the link to their own sites and they can instantly share it with their own networks.

This is also an easy way to generate more traffic to your site.

The accessibility of videos not only makes it easy for people to share it with others but to share it with millions of people, if all goes well.

Corporate videos help your brand stand out from the rest.

Oftentimes, putting too much text and information on the site can prove counterproductive.

It also has the potential to turn people off especially if they’re distracted, pressed for time, or just too lazy to read all the information you put on your site.

However, with a corporate video, you can easily place your unique stamp and impress your viewers without taking too much of their time.

Additionally, if you are able to impress them with your video, they are also more likely to trust and patronize your product / service.

The importance of integrating corporate videos in your overall marketing efforts cannot be overemphasized.

Once you are able to enjoy all the benefits it offers, you’ll realize it is definitely one of the best investments any company can ever make.

 

 

 

 

If you are a small player in the business world, you’ll need all the help you can get if you want to steer your business in the right direction.

The good news is, granting they are used accordingly, corporate videos can become your brand’s most invaluable ally.

With today’s modern world becoming increasingly connected, conventional marketing methods have taken a backseat and visual-rich methods like corporate videos have taken over.

Fortunately, you don’t have to be Stanley Kubrick or Steven Spielberg to create a powerful corporate video that truly delivers.

Nowadays, you have the option to leave this task to the expert hands of a competent video production company.

However, even if you will not be creating the corporate videos yourself, your insight will still be necessary.

To ensure your corporate video will accomplish all your goals, below are some of the essentials you need to keep in mind:

  • Ensure you have a crystal clear plan in mind.

To clearly determine the kind of corporate video you would like to make, you first need to know the message you would like to convey.

Figure out what your message is by answering the following key questions:

  1. Would I want a general introduction to the products / services I am offering?
  2. Would I like to promote a new product / service?
  3. Do I have a “special offer” I would like to highlight?
  4. Would I want a video that explains how my products / services can make the customer’s life happier, better, and easier?
  5. Do I want to emphasize my brand’s reputation and experience?
  6. Would I like to convey how customers feel about my products / services through reviews and testimonials?
  • Ensure you are able to highlight your edge over the others.

For many brands, corporate videos are considered one of the most effective ways to showcase their products / services and the ways they stand out from the rest.

Fortunately, contrary to popular belief, showcasing your products / services will not entail high-pressure marketing or a savvy Hollywood production.

If truth be told, corporate videos will work best if they focus more on how your products / services can benefit users as opposed to hype or sales.

Moreover, it would be best if your video will show your customers that your company is run by people who share the same values and beliefs they hold dear.

  • Ensure you pick the right setting for your video.

If you are involved in the restaurant business, consider capturing your chef in action.

If you are in the service business, you can show one of your employees visiting a customer donning the company uniform that bears your brand’s logo.

Keep in mind that for your corporate video to be effective, it should reflect the type of business you are in.

That being said, at all times, make it your goal to present an image that’s congruent to your business as well as something that your customers can easily remember.

  • Ensure your video shows your customers what makes your brand great.

Why should your customers choose your brand over all the others offering the same products or services?

Answer this question clearly by showcasing what makes your brand the best at what it does.

Show your customers how your brand is unique and why is it the best option available at their disposal.

Showcase your achievements.

Highlight your accomplishments and track records.

You can even throw in some positive feedback and testimonials from happy and very satisfied customers.

The more you are able to highlight what you can offer, the more effective your video will be.

  • Ensure you incorporate a call-to-action in your video.

To help warrant your corporate video delivers the results you are looking to accomplish, a strong call to action statement should be included.

For starters, your video should direct the viewers to your site or encourage them to know your brand more.

Make no mistake about it, a well-executed message can give you more than just massive site traffic.

More importantly, it can also lead to more sales and conversions.

 

 

 

 

If you are looking for a way to produce a content that not only engages but also entertains an audience, then you need to create a corporate video. A lot of people think that video production is costly and risky, hindering them from discovering the benefits that a well-planned corporate video can bring. Find out how you can produce an awesome video without spending a fortune. Check out the list below for more information:

Choose your corporate video’s purpose:
Every corporate video serves a different purpose. Ideally they should not be the same, and should be customized to your target audience’s specific needs. Depending on your business needs, you may design it to introduce your company or to attract more customers. Before you invest in a corporate video, make sure you know its purpose and focus on it. Whether you are raising brand awareness or promoting a new product, consider what your business is intending to offer in order to properly convey it through your video’s message.
If you are after introducing your company, you can include client testimonials in your videos. For recruitment purposes, your video may have employee testimonials. Explainers and “how to” videos are ideal for showcasing your company’s expertise in a certain field. As for product, you can either have a short documentary regarding client a client that uses your product or product overviews.

Have a concrete plan:
Don’t be intimidated about the required artistry in video production. Keep in mind that your experience in the logistics can be very helpful for you to succeed in making a corporate video. However, if you want to ensure that it is efficient and innovative, a little help from video production companies will be of great help. It will definitely help you and your video production team f you already have a well thought of plan on how you want your video to appeal to your audience. This makes it a lot easier to get the job done for everyone who is involve in the video production. Dedicate time to do research, plan, and organize to make sure that your audience does not get even the tiniest hint that your corporate video was rushed. Consider everything from the video production team, budget, up to timeline for everyone’s convenience. If needed, you can also look for outside resources or volunteers from your company who are interested and willing to offer their creative inputs.

Create a script that will engage and entertain your audience:
While planning your video, think of stories you can share to connect and engage with your audience. Be it an emotional or a funny video, choose a tone that you best think will help you share some of your company’s or client’s strongest stories.
Keep in mind that a corporate video takes a lot of effort and time to create so there is no reason to rush and spend company resources on a bad video. Find a way to connect your company’s message to the day-to-day problems or topics of your audience.

Remember that production value is important:
You do not have to produce a Hollywood-level type of corporate video, but you also have to make sure that it does not look like you finished filming it in just one sitting. Produce a decent corporate video by hiring a professional video production team that’s within your budget. Search online, ask for recommendations, or join forums – anything just to find a company that will work with what you want for your video.

In case you are having a hard time finding one, you may contact Reelmedia Pte. Ltd. Visit their website to know how you can create quality corporate videos that you can be proud to promote to your audience.