Gone are the days when the process of reaching an audience is easy. If you want to increase sales or boost profit, you need to create demand. Unfortunately, viewers and audiences nowadays are no longer easily persuaded. 

While modern technology has made innovative graphic effects easily achievable, it has also created a generation of mobile phone-carrying, multi-tasking, and internet-surfing types of consumers. 

These consumers are presented with tons of attention-getting strategies everyday. This made getting the customer’s attention even more challenging especially when there are a thousand other brands trying to do the same thing. One solution that made these challenges easier to solve is corporate video production. 

Corporate videos have many uses and there are many areas in your marketing department which can directly benefit from these videos. For starters, corporate videos can be used to educate people about the company’s processes, celebrate a company milestone, create training material, document staff activity, and many others.

Without doubt, video marketing is a great addition to your promotion toolbox. If you still have doubts if corporate videos are worth investing in, the answer is a resounding yes. Not only will it allow you to have a competitive edge, it can also increase customer engagement as videos are highly versatile and cost-effective.

If you are still unsure if corporate video production should be a part of your digital marketing arsenal, the following benefits you’ll enjoy should help change your mind:

Increase Business Sales and Profit

Among the many reasons why brands these days are using video marketing is because it can bring in huge amounts of money. Based on a research, by adding a video on a landing page, you can increase its conversion rate by up to 80 percent. Plus, 74 percent of those who are watching an explainer video of a product are eventually end up purchasing it.

These statistics clearly show that videos have a large impact on how your audience perceives your brand and product. This gives brands all the more reason to start making a product video and keep up with their competitors.

It Can Help Build Trust

Trust is a good foundation for any brand to increase conversions and sales. The idea of content marketing is about creating long-term relationships between you and your target audience. More than anything however, corporate videos can do something quite crucial and that’s build trust.

As soon as you have built and established trust, everything else should come easy. If trust is there, consumers can be easily persuaded to try any of the products or services you are offering. If they like it, they might even convince their circle to also give what you have to offer a try.

It Can Improve Your Ranking

Through the use of videos, you can boost the time that visitors will spend on your site. This will result to longer brand exposure which will then help build trust between you and your audience. 

The best part of it is that it signals search engines like Google or Bing that your site has good content to offer. Research shows that you are 53 times even more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also help boost your online ranking significantly.

If you need help with video production, we can help! We’ve been delivery high quality video solutions for many years now. Get in touch with us to know more! 

The process of creating a marketing video is not easy. The video has to be relevant and of great quality for you to engage your target audience and create a compelling online presence. For some companies, they even hire video production agencies in order to make sure they produce an efficient and effective video marketing campaign.  

If hiring another agency is not an option yet but you want to leverage your marketing video, below are some tips you need to keep in mind. 

Know what you want to achieve

Having a clear vision of what you want to achieve will help make the process of corporate video production a lot easier. Just like any other tasks, your video production should start with understanding what you want to achieve. 

Ask yourself whether you want to introduce a new brand or service to your audience, drive traffic to your website, or increase brand awareness. By completing this step, you will have a clearer picture of how to take the next steps and eventually get the outcome that you want.

Target the right audience

After knowing your goal, you should also understand who your target audience is. Your target audience for your previous campaign may not be the same as your target audience for your new video marketing strategy. 

Therefore, you need to research about who your audience is first to have an idea on how to target them. This will help you understand which social media platform they use and what type of content they usually enjoy watching. 

You can also check if they follow influencers or at what time they often use their social media accounts. These are just some of the factors that could greatly impact how you would create the video and where you would market it. 

Check your previous marketing strategies

A good way to improve your next marketing step is by learning from your previous video marketing strategies. Assess areas where you can improve the quality of your marketing efforts or see how you can better promote it. 

In case you don't have a previous video to inspect, you can also refer to the work of your competitors. Once done, ask yourself how you can improve their work. See how you can improve it if it were your brand's marketing video. Use it as a guide without plagiarizing or copying their content. 

Offer something new

Viewers always appreciate it when brands offer something new. With the number of videos, they see on their newsfeed every single day, it's always worth sharing a content that makes them think, smile, or laugh. Plus, unique videos have better chances of trending and audience find it easier to remember them. 

Plan how to distribute the video

Planning should not stop at the end of the video editing stage. You also need to plan how you to distribute the video in different social media platforms. This way, your video production efforts don’t go to waste. 

Doing so will also help you reach the right audience. You can also do some paid ads or promotions on social media platforms like YouTube or Facebook. This will help expand your reach and maximize your marketing efforts. 

If you need help with video production, one company that can help you is Reelmedia Pte. Ltd. We are known in Singapore for delivering quality video production solutions. Let us know how we can help!

As a business owner, one of your goals may be that you want your brand to stand out. However, the problem is that your brand is not alone in this goal. Whether you are selling a product or a service, you are facing the same challenge. 

Now how does one get their message out there? What are the ways to define who you are or hold your customers’ attention? One of best marketing tools right now is video.

Low customer traffic

Are you getting low traffic on your website? Do you wish to have more followers or likes on social media? Maybe you want to consider creating a video marketing strategy for your business. 

According to statistics a marketing video will greatly increase online visibility of websites and can drive more action on social media. You can use it emotionally connect to your viewers and convince them to visit your website or follow your social media profile. 

Customers don’t understand what you offer

Even if you already have customers, if they’re not fully aware of what your brand is about or what it offers, then it will be hard to sell your brand, products, or services. Even though you have deliberately spelled it out all there in your product’s packaging or site, some may still be confused of your branding.  

This is a perfect opportunity to use video marketing to your advantage. Explainer or corporate videos can serve as a platform for your product pitches. You can show tutorials, illustrate product demonstrations, and educate your customers on the product before they buy.

You need to expand your reach

You can use animation video to portray your brand persona since it can easily incorporate, logo, and other marketing concepts you’ve already been using before. The animation can even have a voiceover actor that fits your audience type so you can make it more relatable. With a good quality animation video, you can build trust and portray your business as a reliable one. 

Website is not ranking well online

Remember that user experience is important in search engine ranking so give your audience a reason to browse your page. Get their attention immediately by showing them an explainer video with details that will let them easily grasp what your product or service is all about.

You want something new to offer to your followers

We all know by now that social media channels are great and effective avenues to engage audience with videos, be it an animation or documentary. There are also studies that show that about 92% of mobile video viewers are likely to share videos with their followers or friends. 

This multiplies video engagement rate. Additionally, explainer videos get the highest reach on social media sites like Facebook and they engage a huge percentage of audience reached.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and we can help you reach your digital marketing goals.

Nowadays, video content is a very effective and relevant form of marketing. Brands use it to increase awareness, promote a new product, connect with a new target audience, and even look for new employees. 

In order to work to its fullest potential, you want to make a video content that is of great quality. Otherwise, your video will get lost in the noise of the internet and audiences will not want to watch it. 

Although the most important details in a video are visuals and sound, the actual content of the video must be superb as well. Here are the 5 golden rules of corporate video production you can follow to turn your target audience into customers:

Identify Your Audience

Knowing your audience is very important to both video marketing and video production. You don’t want to create video content that you hope will appeal to everybody. The moment you do this you are most likely fail. 

In any marketing strategy, one of the main goals is to communicate your unique value to a certain audience. Identify who your target audience is, or different audiences are. Consider what they are looking for, and solve their specific pain points in a separate video or campaign.

Tell Your Story

One of the best ways to connect with your target audience is to tell a story. Your audience will not be able to connect with your video content if your video doesn’t have an interesting and compelling story. 

Through telling a story, the audience will be able to relate to your corporate videos better and you’ll be able to hold their attention much better as a result. Moreover, it will also go a long way towards encouraging people to watch the video in its entirety.

Show and Don’t Tell

With blogs or articles, the text will allow you to tell your audience about your brand, products, and services. On the other hand, videos will allow you to show them. This type of content gives your audience an inside look at what it is like working with your brand, using your products, or using your services.

Studies show that video is more effective than text as online users these days don’t have long attention spans. Therefore, it’s better for audiences to grasp your message. The sense of sight will be accompanied by spoken word, giving visual and audio cues to your viewers.

Make it About Your Customer

Your audience needs to have a clear picture about what their experience will be like the moment they work with you. Corporate video production is an ideal way to create content that will showcase what makes your business or brand trustworthy. It will also show how your product or service directly improved someone else’s experience.

Moreover, it’s important to show things aside from what you are selling. Show your culture, community involvement or charitable efforts. Share the stories that are meaningful to your customers.

Let Your Audience Know Your Values

You may be hesitant to share your brand’s opinions, values, or beliefs. At times, you may feel that doing so could alienate or offend a part of their audience. However, transparency is something that your audience will highly appreciate and help your stand out from the rest. It can also build a stronger connection with your audience that has the same values and beliefs as you. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and we have been helping businesses reach their digital marketing goals for many years now. 

corporate video production in Singapore

Do you want know how to write an effective corporate video script? Are you after creating a script that drives results and helps you reach your video marketing goals? Then you’ll definitely love this article as we have compiled some of the simplest tips to help you get started with your corporate video script writing.

Whether it’s a promotional brand film, a corporate video for marketing use or a video for social media or your website, a well-written script you can help inspire your audience into taking action. Here are some tips you need to keep in mind:

Write a Video Brief First

For you to write a script that gets the results you want, then you will need to first write a video brief. For starters, don’t immediately jump into writing your character’s first line. Planning how the video will flow will help you better layout the message that you want your audience to receive. 

Not only does a video brief help you know your objectives, it also helps you better understand your audience and the message you want to send to them. Through a well-planned brief, you will have a deeper understanding of how to communicate with your audience by knowing which words in your script will motivate them. 

Create a marketing story arc that engages people, make your video relatable, and have relevant and compelling content and it won’t be long until you achieve whatever business goals you want to achieve through your video.

Keep it Simple

Regardless of the type of video you are planning to make, the key to effectively ensuring that your message will get across is through simplicity. A corporate video production should focus on a certain message that will clearly mirror your brand’s vision without getting bogged down by details. 

You don’t want to use complicated dialogue or provide too much information.  Remember that your audience needs to walk away from your video understanding and clearly seeing all of the information you want to impart. Therefore, creating a robust and focused video script is one of the few main points that will serve you well.

Watch the Length

If it’s your first time to create a video production to promote your brand, you may be thinking of adding as much information as you can. The tendency is to cram the video with information just to be able to sell a product or service. This is understandable since you want to get across as much as you possibly can.

The only downside to doing this is it can result to a video that can end up confusing your viewers. As a general rule of thumb, less is often more when it comes to creating videos so a script that translates to a corporate video that lasts between 1 and 3 minutes is considered ideal.

Know Your Audience

Ensure your script is written in a way that is deemed appropriate by the audience you are targeting. Your audience will be your most important critique. That being said, you’ll want to ensure you match their language so you can get your message to them clearly.

For instance, if your target audience is 20 – 30-year-old young professionals, you want your script to exude a young and modern vibe so that your viewers are better able to connect with the message. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and we can help you easily reach whatever digital goals you have in mind.

Business exposure allows a business to get more customers. For your brand to get more conversion, corporate videos can be a very powerful tool. If you already have a website, getting traffic to your site is often challenging.

When social media networks were first introduced, many brands took the opportunity to open accounts because they know they can use it to expand their reach. Through social media, video clips can be used to attract the attention of potential buyers. 

And then you can send them directly to the websites for them to find out more about your products or services. You can use explainer videos or animation videos to convey a message, introduce a product, present a new service and more. 

Moreover, corporate video production can provide webcasts, which you can be used to keep customers on your website longer. The moment a visitor makes their way to your website, it takes less than 5 seconds to decide whether they want to stay. 

During this 5-minute window, you can use the video to target 2 sensory stimuli and encourage your audience to stay–vision and audition. Attending to both can already give your company a competitive advantage.

Building Trust with Customers

These corporate videos can be used not only on your website but on a wide range of social networks. Another way you can use it is by recording videos of your current and previous satisfied clients. 

These days, reviews and testimonials are becoming more and more popular. They are also effective in building trust. Potential customers find a real person telling then how effective your productive or service is as more relatable and reliable.

Help in Employee Training

Companies can benefit from video production far more than just helping them get a massive increase in their customer base. Corporate videos can also serve as training videos that can be used during company trainings.

Through a combination of audiovisual training, it will be easier for your staff to understand what your brand is all about. It will also help them become more efficient at work and can also help them become more effective at answering your customers’ needs.

Rank Better Online

Through videos, you can increase the time visitors spend on your site. The longer they stay on your site, the easier it will be for your brand to build trust and engagement with them. The best part is the longer visitors stay on your site, it signals search engines such as Google that your site offers good content. All the better for your SEO efforts, for sure!

Research shows that you’re 53 times more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also bring a significant increase in your search engine rank.

People Love Watching Videos

When you scroll through your newsfeed, you’ll find tons of videos, whether it be about cute cats sleeping or brands selling kitchenwares. It’s no surprise that people spend a lot of time watching videos on a daily basis. 

According to Hyperfine Media, 1/3 of online activity now is spent on watching videos. Social media users like videos so much because they are fun to watch and are easier to consume.

If you’d like to produce powerful and compelling videos, you’ve come to the right place. We at Reelmedia can help you create corporate videos that will not only increase engagement but conversions as well.

Online marketing is becoming more and more popular each day as it offers countless benefits that are just hard to miss. That being said, you’d most likely notice that each time you scroll through your newsfeed you will notice that there are many brands using it to promote their products and services. Many companies are also moving towards video production for them to effectively reach more people. 

Whether your company is working with a video production company or you want to produce the video yourself, knowing the dos and don’ts before filming starts can help ensure that the outcome will properly showcase your story and will reach the potential customers you want to reach out to. Below are some dos and don’ts to keep in mind each time you do a corporate video.

Do: Always consider the length of the video

Regardless of the subject of the corporate videos you’re producing, it’s highly recommended to decide on the right video length. If the video is too short, it will be hard to get across all the necessary information that can help ensure conversion. On the other hand, videos that are too long will put you at a higher risk of losing your audience’s interest before they reach the end. 

Don’t: Do everything on your own

Corporate video production is not an easy task and it takes time when done right. If you don't want to take your marketing team away from their valuable tasks, you can always outsource the task to a video production company. This will still allow you to work closely on the video project. Just make sure you schedule regular check-ins so you can oversee all the video production as well as editing.

Do: Connect with your audience

No matter how great your story is if its not relatable or entertaining, it will be hard to make an emotional connection with your audience. By having an emotional and deeper connection with your target audience, it will be easier to convince them to trust your brand or purchase your product. 

You can create a documentary to tell how a product has improved your customer’s life or help your viewers relate to your story. This way, your content will become more relatable.

Don’t: Oversell your product

Unless your viewer subscribed to watch a product demo video of your brand, they will less likely to sit through a video that is too salesy. Instead of overselling your product, use a thought leadership video to share your expertise on a certain topic. You only want to include your branding or link to your brand’s website at the end of the video. You can also find other ideas on how to create powerful corporate videos here.

Do: Write a compelling script

When creating a script, be sure to be specific with the message that you want to convey. It should be direct to the point and with one purpose because telling too many stories could confuse your viewers. 

They might also lose interest along the way and not finish watching the video. So be sure to only tell stories that will attract the interests of your viewers so as not to miss the opportunity of engaging them. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. 

One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

Everyday there are tons of videos being uploaded online. If your target audience doesn't find your video valuable, then they will most likely look for a better alternative. What's worse is that your video will get lost in the noise of the internet. 

To succeed in video marketing, you need to produce a video with a valuable content. It should have a relevant and helpful information, production quality, and unique presentation that’s worth every minute of your viewers. The more time you add in your video, the more challenging it will be to convince your viewers to sit through it. 

So how do you win in this competitive industry? How can you produce a remarkable content? How will you make sure that your audience will watch your video? Here are some helpful tips to help you get started:

Invest in your video

Invest not just in budget but in time and effort as well. Although there are many tools and various materials available that can make your task a lot easier, this should not be a reason for you to take the easy route. Do your research and know what will catch the attention of your target audience. Survey them if necessary to ensure that your viewers will see your content as interesting. 

Plan everything out 

Good planning gets you a step closer to the end result that you wish to see. Before everything else, research your audience and industry, create a storyboard, and write an effective script. This way, it will be a lot easier to check whether you are on the right direction as you move from one step to another in your video production. 

Don’t do it on your own

Have a team of staff to help you out with this project. Survey your employees or colleagues and find people who are interested or have the passion in video production or video editing. People who are into these kinds of projects will have fun helping out and will not even see it as an additional task. 

Have high standards

Time and budget constraints are no excuse to present your audience with a second rate content. Always have a high standard when choosing your materials and actors. Remember that these actors will be the face of your brand so they have to do justice to their role. 

Choose an appropriate location

The audience will know if your video was shot in a makeshift studio. They pay close attention to detail to see if video producers are worth their time and money. Therefore, it will be best to shoot the location in a place that is appropriate to your script. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who will be willing to help you. 

One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. We have years of experience in producing quality videos that can help you reach your digital marketing goals.

With video content dominating a huge percentage of internet traffic, there's no doubt that it's an important ingredient in your marketing strategy. That’s why some companies even hire a corporate video production company just to ensure that they’ll produce a quality video. 

The challenge is to convince your audience to watch the video and not drop off before it's finished. In order to do so, you need to produce a video with a remarkable content. It should have a valuable information, production quality, and presentation that’s worth every minute of your viewers. 

The more minutes or seconds you add in your video, the harder it will be to convince your viewers to sit through it. In most cases, viewers will stop watching and drop everything off. 

So how do you win it in this competitive industry? Many newbies in corporate video production have a lot of questions. We’ve listed down these questions and have answered them as well.  

How do you identify your target audience?

To nail the video production project, know who the video is for. Define your target audience and speak to them. Having general appeal is nice, but paring down your strategic approach is nicer. 

Be very specific about how your company or product will improve the life of your target consumer. Give your ideal client a name and backstory and tailor your messaging to the characters you’ve created.

Should you hire a professional corporate video company?

Some may choose to do their corporate video on their own or with the help of their staff. But if you want to make things a lot easier and to ensure your video will be a hit, you can always hire a professional corporate video company. 

Doing so will save you all the trouble of looking for resources, doing trial and error shots, and renting tons of equipment. With a professional team, they will give you the resources you will need to produce a quality video. 

They can even share their ideas and insights on how you can improve the video’s content by adjusting your script, lighting, editing, or logistics. 

How do you create an effective script?

When creating a script, be sure to be specific with the message that you want to convey. It should be direct to the point and with one purpose because telling too many stories could confuse your viewers. 

They might also lose interest along the way and not finish watching the video. So be sure to only tell stories that will attract the interests of your viewers so as not to miss the opportunity of engaging them. 

However, be sure to tell your story by showing off what your brand, product, or service can do for your consumers. With a corporate video, it has to be very visual to convey a great deal of information in just a few seconds or minutes. 

How do you connect with your audience?

No matter how great your story is if its not relatable or entertaining, it will be hard to make an emotional connection with your audience. By having an emotional and deeper connection with your target audience, it will be easier to convince them to trust your brand or purchase your product. 

You can create a documentary to tell how a product has improved your customer’s life or help your viewers relate to your story. This way, your content will become more relatable.

If you need help planning or producing a corporate video, don’t hesitate to contact Reelmedia Pte Ltd. They have years of experience of helping businesses in Singapore to promote their brand through video production. Whether you need an explainer, animated, or corporate video, they can help you. Visit their website to learn more about their services.

If you are a small player in the business world, you’ll need all the help you can get if you want to steer your business in the right direction.

The good news is, granting they are used accordingly, corporate videos can become your brand’s most invaluable ally.

With today’s modern world becoming increasingly connected, conventional marketing methods have taken a backseat and visual-rich methods like corporate videos have taken over.

Fortunately, you don’t have to be Stanley Kubrick or Steven Spielberg to create a powerful corporate video that truly delivers.

Nowadays, you have the option to leave this task to the expert hands of a competent video production company.

However, even if you will not be creating the corporate videos yourself, your insight will still be necessary.

To ensure your corporate video will accomplish all your goals, below are some of the essentials you need to keep in mind:

  • Ensure you have a crystal clear plan in mind.

To clearly determine the kind of corporate video you would like to make, you first need to know the message you would like to convey.

Figure out what your message is by answering the following key questions:

  1. Would I want a general introduction to the products / services I am offering?
  2. Would I like to promote a new product / service?
  3. Do I have a “special offer” I would like to highlight?
  4. Would I want a video that explains how my products / services can make the customer’s life happier, better, and easier?
  5. Do I want to emphasize my brand’s reputation and experience?
  6. Would I like to convey how customers feel about my products / services through reviews and testimonials?
  • Ensure you are able to highlight your edge over the others.

For many brands, corporate videos are considered one of the most effective ways to showcase their products / services and the ways they stand out from the rest.

Fortunately, contrary to popular belief, showcasing your products / services will not entail high-pressure marketing or a savvy Hollywood production.

If truth be told, corporate videos will work best if they focus more on how your products / services can benefit users as opposed to hype or sales.

Moreover, it would be best if your video will show your customers that your company is run by people who share the same values and beliefs they hold dear.

  • Ensure you pick the right setting for your video.

If you are involved in the restaurant business, consider capturing your chef in action.

If you are in the service business, you can show one of your employees visiting a customer donning the company uniform that bears your brand’s logo.

Keep in mind that for your corporate video to be effective, it should reflect the type of business you are in.

That being said, at all times, make it your goal to present an image that’s congruent to your business as well as something that your customers can easily remember.

  • Ensure your video shows your customers what makes your brand great.

Why should your customers choose your brand over all the others offering the same products or services?

Answer this question clearly by showcasing what makes your brand the best at what it does.

Show your customers how your brand is unique and why is it the best option available at their disposal.

Showcase your achievements.

Highlight your accomplishments and track records.

You can even throw in some positive feedback and testimonials from happy and very satisfied customers.

The more you are able to highlight what you can offer, the more effective your video will be.

  • Ensure you incorporate a call-to-action in your video.

To help warrant your corporate video delivers the results you are looking to accomplish, a strong call to action statement should be included.

For starters, your video should direct the viewers to your site or encourage them to know your brand more.

Make no mistake about it, a well-executed message can give you more than just massive site traffic.

More importantly, it can also lead to more sales and conversions.