How to Optimise Your Videos for Google: Top 5 SEO Tips

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video production company in Singapore

Over the years, videos have become increasingly important for B2B marketing. This development is not exactly surprising as brands with dedicated video marketing strategies earn more revenue, enjoy better brand awareness, and generate more leads compared to other forms of marketing.

Twitter, YouTube, and Facebook are great platforms to post your videos on. However, most prospects are not always in the buy-mode when they scroll through those platforms. What is evident however is that a staggering 90% of B2B decision-makers rely on search to help them with their business decisions.

This means if you’re using video marketing, you need to follow some best practices for SEO if you want to drive more qualified leads and organic traffic through your video content and become more visible in the video search results.

How Google Ranks Videos

In its general video and search functions, Google ranks videos utilising the same ranking factors as that of written content—number of backlinks, RankBrain, and content quality are deemed the most relevant and crucial signals.

When hosting videos on your website, optimising video content is similar in a lot of ways to optimising written content and images. Here are 5 foolproof SEO best practices that can help optimise your video marketing efforts and take it to the next level:

1. Transcribe your video content

Providing video and transcription provides two super benefits: it helps your video appear in the general Google searches and you are able to cater to diverse reader preferences. Video transcriptions can be optimised for search almost in the same manner as any other text-based content.

While it would seem like this strategy breaks the duplicate content rules, transcriptions actually provide exceptional user experience by catering to diverse styles of learning. Although some online visitors prefer videos, others also prefer reading. In fact, at least 85% of business executives prefer reading when making business decisions.

There are two basic approaches when transcribing video content:

Provide a full and verbatim transcription. An example of this is Moz’s Whiteboard Friday videos.
Provide text highlights. An example of this is Content Marketing Institute’s This Old Marketing podcast.

Providing highlights is ideal for long videos as it can encourage more views. Full transcripts on the other hand are ideal if you are looking for more SEO opportunities. At the end of the day, it is ideal to opt for the approach your target audience prefers.

You can do some A/B testing to check which approach generates the kind of engagement you are looking for. You also have the option to poll them to find out.

2. Find the keywords that populate the video results

One of the most effective ways to gauge if users prefer video content for certain queries is to search for targeted keywords. If video results are on the first page of the search results, it indicates that users are satisfied with the video content for that specific query.

For instance, doing a Google search for the query “Twitter tutorial” results in a YouTube video in position two, below Twitter’s official support page.

As a general rule of thumb, prioritise video creation for keywords that populate video results in the general search and create videos that are more comprehensive or of better quality than those that are already ranking for keywords that are relevant.

3. Optimise video file metadata

Akin to the general search results, descriptions and titles appear in video searches. While Google displays something else when those data are not provided, you have a better chance of ranking higher and driving more views when you optimise metadata.

Your video descriptions and titles should:

Be applicable to the content and relevant.
Be enticing enough to encourage click-throughs.
Feature titles that are at least 55 characters (or less).
Include keywords that match user intent.
Have meta descriptions that are 155 characters (or less).

Additionally, Google displays a thumbnail for the video results. Just like images are to blog posts, thumbnails are very important to videos so choosing the right one is crucial.

While most video processing programs use a thumbnail from the video’s single screen, it is ideal to create a custom thumbnail that attracts attention, illustrates the video content best, and awakens people's interest.

4. Include a video sitemap

Although Google’s crawlers will check for videos on your site, you can enhance discovery of site-hosted videos by using video sitemaps and submitting it to Google Search Console. So your options are to add video entries to a sitemap that’s already existing or create a separate video sitemap.

Your video sitemap entries should include the description, video title, thumbnail, play page URL, and the raw video file URL. It is also vital that everything matches the information that’s included on your site.

A number of optional pieces can be included as well including rating, view count, video duration, category, and live status. While optional fields don’t have to be included in your video sitemap, they provide additional data Google uses to index video files accordingly.

5. Implement a schema markup

While some users perform searches using Google’s video search function, many just utilise the general search tool. To help videos stand out in the general search results, utilise schema markup or the semantic vocabulary to give search engines the information they need.

When you use a schema markup, general search results appear in the same manner as the video search results, providing video length and thumbnail. At the very least, you should add schema markup for your description, thumbnail, and title. You can also include upload date, video length, and width and height dimensions.

Conclusion

Optimising your video is crucial if you want to generate the results you are looking for. However, if your video is inferior and does not deliver your message in the best manner possible, your optimisation efforts are still useless.

In line with this, ensure your videos deliver a crystal clear message and is of topnotch quality. If you want high-quality videos that deliver your message clearly, we can help! Get in touch with us and you’re a step closer to creating videos that will take you a step ahead of everyone else!

Corporate Video Production Gives New Strategy to Your Marketing Campaigns

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corporate video production company in SingaporeAny successful corporate video production company would know that coming up with successful marketing plans for their clients is not easy. For starters, they have to get to know your industry and your target market. 

Seasoned video production companies like Reelmedia understands how the consumer thinks. In order to have a successful campaign, companies have to think like the consumers.

It isn’t enough to have an amazing video, you need to also have an impactful message for the audience.

Building a Video Marketing Strategy for Your Business

Traditional businesses are now taking the Internet by storm. The internet has paved the way for businesses to get a wider reach. But how do you make an effective marketing strategy? 

They say a picture paints a thousand words but what more if you try video as part of your marketing campaign? Try to ask any average marketer about their video marketing tactics and you’ll probably get a shrug.

Mind you, every marketer knows that videos are crucial. After all, people nowadays spend one-third of their time watching video content online. When there are viewers there are ad contents as well. 

According to Wyzowl’s Video Marketing Statistics 2018 Survey, 81% of businesses in the US use video as a marketing tool and 81% of the viewers who watched these videos were either convinced to buy a product or service just by watching the video of a brand company.

Now that you know the importance of corporate video marketing for your business, how can you launch a successful video marketing campaign that will bring in more engagements and more results?

Understanding Your Audience and Setting Campaign Goals

In order to be successful with any campaigns, you need to start with your research. Find out your target audience, what type of content tends to generate better engagements, and find out what channels they would likely stay on. 

There is no point creating a very good quality video content and have it played on a channel or website that your target audience doesn’t visit.

Another thing you need to consider is finding out what goals are you trying to reach with a specific video marketing campaign. Is it to drive awareness, sales, traffic, or all of the three? To make a more compelling corporate video marketing campaign through connecting with your customers, use the right tone of voice and message to reach them. 

It is important to spend time gathering consumer insights before setting out to create and launch your video marketing campaigns because these insights will guide you as to the type of corporate video you need to produce and how much you will be shelling out for production.

Stay on the Brand and Spread Your Message Across 

You might think that video is not part of marketing but this is the most powerful type of marketing and this is also a way for you to do a brand refresh. Keep in mind that your audience, who might be surprised with your content would still know who and what is speaking to them. 

According to several studies conducted, companies who are consistent with their branding are estimated to be 20% more successful than those that don’t. 

If your video is on YouTube or a social media channel, then take advantage of that by linking your site or a landing page with a clear, on-brand creative, and messaging that is unified on all your channels or platforms. Consistency is key for your brand and with any successful marketing campaigns.

Ensure that Your Video Budget is Sensible 

There are marketers that make mistakes thinking that shelling out a ton of money into a video campaign is assured a huge success. On the contrary, not paying enough on a good video campaign can hurt a brand’s image. Low-quality videos won’t be able to make a good impression and will not do a good job of delivering the message you want to impart.

When writing the video content, you need to keep your campaign goals in mind and spend the budget well. Consider producing short videos especially for known social channels like Snapchat, Instagram, and Twitter. 

Just make sure to keep your brand always in mind through all your messages and videos. It’s effective to create a video with a captivating story.

It also helps to connect or use influencers–these don’t have to be celebrities but they can be industry experts, YouTube celebrities, and those who have a large audience to reach. Just make sure though that the influencer you want to use represents the company.

You might be wondering how to reach out to these influencers? Start by checking their social media profiles, their reputation, and topics that they feature in their own channels. The key is to always keep in mind that you want to bring value to your brand.

Optimise Your Videos and Target for Each Channel 

The goal when optimising videos is to get as much engagement as possible, have a higher chance of getting viewed, and become easy for the search engines to pick. Most social media channels prefer short videos so it is advisable to put your message as succinctly and clearly as possible. 

On another note, a person’s attention span is short, so you need to make sure that you capture their interest in the first 10 seconds of your video.

Test and Measure the Success of the Campaign 

A/B testing will help you figure out what elements in your campaign are working or not.  Perhaps it is not the visuals of the video or its creative that captured the attention but the message so doing a split test is recommended.

There are 5 ways a marketer can measure the success of a campaign: 

Engagement Rate

This measures the interaction that someone has with your video. Note the time spent on the video and if they watched the video in its entirety or if they just watched portions of it. This should give you an idea of the quality of your message, creativity, and the duration of the video.

View Count

This is how many times a video has been watched but mind you, this varies across the different channels.

Play Rate

This is the number of visitors who actually click the play button to watch the video. 

Social Sharing

This is the measurement of the number of times the video has been shared by people on social media channels.

Comments and Feedback

This is not actually a metric but this is really important for any campaign to pay attention to.

These tips can help you gauge the success of your video marketing campaigns. However, the last piece of your video marketing is the video retargeting. This can help make sure that you can connect the video ads to your shoppers.

 

 

 

 

 

5 Handy Tips to Devise a Foolproof Video Marketing Strategy

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corporate video production in Singapore

Do you want to create a foolproof video marketing strategy that can help your audience understand your brand or service better? Are you planning to add a video to your landing page? Or perhaps use it to promote a new service that your company is offering? Here are some steps to help you get started:

Focus on having an awesome script

Your script can make or break your explainer video. As a foundation of your video marketing effort, the script is where everything else is built. It should be unique and well written for it to be appealing to your audience. 

To achieve this, you need to assign the scriptwriting task to someone who can take a fresh look at your company, therefore he or she should be an outsider as opposed to a company employee. 

This is crucial so the scriptwriter can explain things in a way that can be easily understood, regardless if the viewer already has an idea about your place in the industry or totally clueless about it.

Work with professionals 

If you hire a professional video production team, they will have you fill out a creative brief about your company first. In this brief, do your best to talk about your business at a high level and define what really should be included in this explainer video. Once done, the writer then will refer to the brief when writing your video’s script. 

Keep it short

If you keep the video short, the easier it will be for people to remember your business. While you want to inform your audience of how awesome your company is, your business accomplishments, and services you offer, having a long video has a higher risk of you losing your audience’s interest. 

Keep all the lengthy details about your brand to your blog or about us page. Use the explainer video to get people interested and lead them on to the next step. As a general rule of thumb, the video should only have 150 words per minute for it to be easily absorbed by your viewers.  

Highlight the benefits

Remember that your audience is watching the videos to be educated or to get solutions to their problems. That being said, then video should not promote your business or educate them about your company. Therefore, it is recommended that you focus on showing them the benefits they can get from using your product or service. 

In addition, rather than discussing the many great features your gadget offers, mention how your device can help them live better. Make it more relatable and avoid drowning your audience with information they’re not really after or interested in.

Make it unique and memorable

Everyone loves to be entertained, whether he is the CEO of a prestigious company, working moms, or students. So it will be best if your video has a way of keeping the viewers entertained while introducing your product or service at the same time. 

Keeping the mood like and positive is also ideal so it’s easier for the audience to remember your business when the time to buy the product or service you are offering comes. If the video is effective, they might even share it with their friends, giving you more potential clients and more reach as a result.

Let Reelmedia Pte. Ltd. help you create a video your target audience will surely love. Visit our video production’s website today for more information about our services. 

Tips on How to Make Your Video More Appealing to Your Audience

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Fact: there are a lot of videos being uploaded online on a daily basis. In this competitive world, you want your video to stand out. If your video does not stand out to your target audience, then they will probably look for a better alternative. When this happens, your video could get lost in the noise of the internet.

If you want to succeed in video marketing, you have to produce a video with a content that has value. It should have a helpful and relevant information, quality production, and unique presentation for it to be worth every minute of your viewers. Remember that the more time you add in your video, the more challenging it becomes to convince the viewers to sit through it. 

These factors make it even more challenging to win in this competitive industry. So the question is how can you produce a remarkable content to make sure that your audience will watch your video? To help you get started, here are some helpful tips:

Invest on the quality of the video

This step doesn’t necessarily mean buying expensive gadgets to create a video. You want to invest not just in budget but in time and effort as well. While you can use tools and various marketing materials available to make your task a lot easier, this does not mean that everything will be done easily. 

Be sure to do your research and know what will work best for you to catch the attention of your target audience. If necessary, survey them to ensure that your viewers will find your content interesting. 

Create a plan

With good planning, you can be a step closer to the end result that you wish to see. Before anything else, research about your audience and the industry you are in, create a storyboard, and write an effective script. 

This way, it will be a lot easier to check whether you are on the right direction as you move from one step to another in your video production. 

Don’t do it on your own

Have a team of staff who will help you in this project. Survey your employees or colleagues and find those who are interested or have the interest in video production or video editing. People who are interested in these kinds of projects will surely find it fun helping out. They will not see it as an additional work load on their queue. 

Have high standards

Time and budget constraints are no excuse to present your audience with a second rate content. Always have high standard when choosing your materials and actors. Keep in mind that these hired actors will be the face of your brand so they have to do their roles justice.

Choose an appropriate location

The audience will know if your video was shot in a make shift studio. They pay close attention to details to see if video producers are worth their time and money. Therefore, it will be best to shoot the location in a place that is appropriate to your script. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. 

One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. Visit their website for more details about their services. 

Top Ways Startup Should Be Using Video to Promote their Brand

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Corporate video production in Singapore

Startups need all the help they can get to grow their business and generate profit. Besides having a valuable product or service, they also need to invest in creating a sound marketing strategy. Without it, it can be challenging to compete with the big brands in their chosen field. Good thing there are many ways for brands to promote their products and services. 

They can either choose to promote it through traditional or modern marketing strategies. One of the most popular strategies today is video marketing. Many brands now use video to reach out to their audience. If you are wondering how to make the most of this marketing strategy, here are some ways you can look into. 

Live videos

Live videos are becoming a trend. Social media users now enjoy posting ephemeral or short-lasting video and photo content. Snapchat started this trend and it quickly became such a big hit.  This is also the reason why Facebook and Instagram added this feature to their own platforms. 

Many brands are also starting to use it as it is a very simple and affordable way to promote products and services. All you need is a high-quality mobile device to help you show an event or the backstage of your startup—no need to spend on video production. 

These videos can also help you get the followers by using hashtags. Live videos also reveal the human side your brand. This is very important since customers tend to trust people as compared to a name of brand or companies. Therefore, live videos are a great way to build a bond between you and your audience.

Product reviews

If you have a new brand to promote, your goal may be is to present company and your products to a bigger audience. You can achieve this through product reviews. The video can just last up to 3 minutes since many viewers have a short attention span. Make sure you go straight to the point and let the subject of your video mention how your brand  can help them solve their problems. 

Testimonials

Word-of-mouth has been one of the most effective ways to market a brand. In digital marketing, word-of-mouth can be done by making testimonials of real buyers who are describing how your services have benefited them. 

This type of content appears more realistic and relatable. You can do this either by shooting professional testimonials or asking your followers on social media to send you amateur clips. 

While you cannot guarantee high quality videos, user-generated content is more appealing to consumers. This is because user generated content doesn’t appear scripted. Instead, it shows authenticity and indicates that you have a strong base of loyal customers.

Interview influencers

Social media influencers is another powerful marketing strategy. Find an influencer who share the same values as your brand. He or she should also appeal with your target audience. Reach out to this influencer and collaborate with them to support your marketing campaign.

Many influencers have a wide base of followers which you can use to approach a brand new group of potential customers. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

Essential Questions to Ask When Choosing a Video Production Company

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After assessing your current marketing efforts, you realize you need a new video for your site.

So, what do you do?

If you don’t have the knowledge, skills, time, and resources to produce exceptional videos on your own, your best option would be to invest in the services of a seasoned video production company.

However, if you want your video to deliver the results you desire, you need to work with the best video production team you can find.

How do you pull off this challenging feat?

Get your search off to an exceptional start by asking prospective candidates the following key questions:

When can you start working on my project?

Video production companies that are in demand may not be able to work on your project right away.

Oftentimes, they can work on the video at a future date.

If you want the video done the soonest possible time, you might need to reconsider and look someplace else.

However, if they are very good, they might be worth the wait.

Additional tip:

Ensure you get everything in writing.

Important details discussed whether over the phone or in person should also be put into writing.

Don’t forget to include crucial information like start date, estimated timeline, and pricing, to name a few.

How long will the project take?

Typically, a live action or animated explainer video will take at least 6 to 8 weeks to complete.

If you require a shorter time for your video to be completed, check first with the prospective video team if it’s feasible.

Make sure you are able to check with the production’s progress every now and then so you can release the video on the desired date.

What potential hold-ups should I look out for?

In most cases, the answer to this question will vary depending if the project is live action or animated.

However, in the case of live action projects, possible hold ups can include talent hiccups, weather, location permits, etc.

If the video production team won’t be able to give out a few likely hold ups, they might not be the best fit for you.

How will my edit requests and other concerns be handled?

This question can help you gauge if your prospective creative partner is organized.

Preferably, it would be best to go for a video company who uses project management tool for the projects they handle.

In addition, you should clearly lay out expectations in terms of regular check-ins, kick off calls, and other things you might need clarified.

Do you have a clear understanding of the type of business I am engaged in?

The best fit for your project should be a company that has a crystal clear understanding of the product or service you are offering.

If your creative partner does not have this understanding, you can’t expect them to be able to identify the elements that make your company stand out.

Also, when they lack the comprehension, they won’t be able to highlight the things that make your brand special.

That being said, prior to signing on the dotted line, make sure you ask and gauge if they have a clear understanding of your business and brand.

Who will own the final video assets/files?

Generally, you should have full ownership of the video once you have paid for everything.

However, some creative will retain the rights to use the video as part of their portfolio and demo reel.

In the case of animation, you can negotiate if you want to ensure the individual character assets are not used in any future work.

Additional key questions

Other essential questions you need to ask include:

  • How long have you been in business?
  • How many videos have you produced?
  • What is your team structure?
  • Who will be involved in the project?
  • What is your company culture?
  • What video are you most proud of?
  • What was the biggest mistake you have made and how did you resolve it?

Conclusion

To help guarantee you get your money’s worth, ensure you do your research and ask the right questions.

Keep in mind that doing your part can also help you avoid wasting money and missing your deadline.

 

Video Production Made Easy: Key Insider Tips

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Regardless if you are creating your very first or your nth video, working on a video production can be daunting.

While you don’t necessarily need to have a huge team composed of many people, the help, expertise, and guidance of a savvy video production company can surely come in handy.

However, even if you will be working with a video production team, you still need to be able to identify and effectively communicate the goals you would like to achieve so your video team can deliver the kind of results you are looking for.

Make the video production process a lot easier by keeping the following key insider tips in mind:

Pick your internal team members accordingly.

The video production process has a higher chance of succeeding if you have able and qualified people on your internal team.

Having the right people on the internal team coupled with an effective communication strategy can help ensure the video achieves all the objectives set.

However, picking the right people on the team won’t suffice.

You need to make sure each member has a clearly defined role so they can perform it accordingly.

In addition, having a comprehensive feedback strategy can also go a long way to help ensure the success of our video production efforts.

For starters, utilizing a collaborative platform is considered ideal in terms of getting feedback as it allows the whole team to see each member’s notes in one place.

Furthermore, the following important aspects should also be taken care of during the planning stage:

  • The time frame for collecting feedback must be decided on. 24 to 48 hours would be ideal so you don’t waste so much time and you can finish the production within the agreed time.
  • Are there particular stages that need approval from upper management? Settle this aspect first before proceeding.
  • Make sure the content achieves the goals and purposes the video wants to achieve.

Make sure you have thoroughly prepared your creative brief.

When it comes to video marketing, it is important that you are able to effectively articulate your concept in two minutes or less.

That being said, it is crucial that your brief must be both goal-oriented and precise.

Ideally, the best creative brief should include:

  • Your elevator pitch.
  • The need your product wants to fill or the problem it wants to resolve.
  • A detailed breakdown of the brand’s target demographic.
  • The tone and style you want for the video.
  • The business goals of your video (i.e. phone calls, purchases, social media shares, etc.).
  • An assessment of the competition and how they are marketing their brand.
  • A call-to-action to close the video.

Don’t shy away from giving constructive criticism.

Marketing is not a one-step process.

It needs to be tweaked and polished every now and then until the desired results are achieved.

With that in mind, you should not expect your video production team to get the perfect clip the when they submit the first version.

When reviewing the first draft, take note of the aspects you are unhappy about and give suggestions and recommendations on how it can be improved.

When reviewing the clip, check for the following fundamentals:

  • Is the visual style appropriate? Is it suitable for your brand? Be specific. Cover other important visual aspects like palette, style of animation, and lighting.
  • Do you like how the voiceover is done? If not, consider investing in a new talent.
  • Is the branding of the video in line with the brand’s identity (font, web address, logo, etc.)?
  • Is there a negative phrase or word that needs to be omitted? Are there neutral statements that can be changed to positive ones?
  • Does the video help your product stand out from the competition? In what ways?
  • Are there technical glitches that need to be resolved?

You have to trust the video production team you have chosen.

There’s no denying lack of trust in the people you have chosen can delay your project indefinitely.

Given that you have gone through great lengths picking the best team for the job, it is but wise to let them do what they are good at.

If you second guess the team you have chosen all the time, you might just as well produce the videos on your own.

Of course, if you lack the knowledge, insight, experience, and expertise, that would not be a good idea.

As a general rule of thumb, you need to put your trust in the team you have chosen if you want to get your money’s worth.

 

 

How to Make Sure Your Video Production Will Succeed

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Looking for a step-by-step guide to produce a content that will engage and entertain your audience? One of the best ways to do so is to hire a video production company to help you. Many people think that video production is expensive and has lots of risks. These reasons also stop them from discovering the benefits that an explainer or animated video can bring. Find out how you can avoid risks and produce great videos. Check out the list below for more information:

Identify what video’s purpose is:
Each corporate video is intended to be used for a specific purpose, be it to hire more people or to promote a new service. Ideally each should not be the same for it to be effective. It should also be customized to your target audience’s specific persona. Depending on your company needs, you may design it to introduce your branding or to attract more clients. Before you invest in a corporate video, be sure you know its purpose so you can highlight it. Whether you want your business to be more popular to the younger viewers or to promote a new product, consider what you are intending to offer for you to properly convey it through your video’s message.

Have a script that will engage and entertain your audience:
While planning your video, think of stories you can share to connect and engage with your audience. Be it an emotional or a funny video, choose a tone that you best think will help you share some of your company’s or client’s strongest stories.
Keep in mind that a corporate video takes a lot of effort and time to create so there is no reason to rush and spend company resources on a bad video. Find a way to connect your company’s message to the day-to-day problems or topics of your audience.

Plan everything properly:
Even if you think you are not creative or this is your first time to produce a video, it does not make that you cannot pull it through. You can actually use your experience in the logistics for you to succeed in creating a corporate video. If you want to make sure that is up to date and effective, you can also hire a video production company. For them to quickly grasp what you want, it will help if you already have a well thought of plan on how you want the video to appeal to your audience, its purpose, and how it will be executed. This makes it a lot easier to get the job done for everyone in the team who is involved in the video production.

Don’t rush the production:
Don’t rush into completing the production plan. Spend time to research, plan, and organize to make sure that your audience does not get a hint that you rushed the project. You do not need to produce the best type of corporate video, but you also must see to it that it does not look like you finished it in just one sitting. If you have no idea how to make one, you can produce a decent corporate video by hiring a professional video production team.

If you are looking for a video production team in Singapore, look no further than Reelmedia Pte. Ltd. They create great videos that you can be proud to promote to your audience. Visit their website now to learn more about their video production services at reasonable rates.

Things to Prepare Before a Video Production

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There are a lot of benefits in posting videos online to promote your products or services. That why many companies set up their own video production just to ensure that it will meet the expectations of their audience. If this is your first time to prepare for a video production and you need help, below are some helpful tips you can use:

Test the equipment
Whether you own the equipment or just renting them it is always best to test them to see if they are properly working. Just because all of these gears worked well the last time you used them does not mean that it will work perfectly this time. So go ahead and check to see if you need to replace or repair anything. Put all the gears through its paces a few days before your scheduled shoot, from the cameras, lighting, monitors, or microphones.

Check the batteries or chargers
This step is very important, especially if it has been a while since you last used the gears. It will take you several hours to refresh the charge on some equipment such as your camcorder batteries, so you need to do this task a day or two in advance of the shoot. Don’t let it get in the way to finish other important tasks. You can do it overnight, in your sleep so it does not eat up much of your time. To be sure, you can extra charged batteries per camera for your peace of mind.

Print Your Plans
Your plans should not just depend on your video production script. You should also print out your schedules and shot lists. This will help you make sure that everything will go as planned and will even allow you to foresee any possible problems. Take the time to create a plan so you do not put the entire production, including budget and time, at risk.

The video should be engaging
Once the camera starts rolling, keep in mind that your audience has a short attention span so you need not only grab their attention but also hold it. Videos allow business owners to persuade their audience without spending an arm and a leg. The video has to target the right audience, keep them engaged, and you are on your way to leading them to be one of your consumers or promoters. If they share your videos, they also help as one of your promoters. It offers a unique experience to your audience since it engages them orally and visually.

Your audience has to be your priority
Build a good relationship with your customers and followers in order to keep them loyal and establish trust. Your viewers have a lot of options available at hand and are only watching videos for no other reason than to be entertained or to look for solutions for their problems. Therefore, you need to give them a reason to be interested in what you are offering.

Distribute the video to the right channel
Whether you plan to upload the video to your personal account or website, your client’s website, a YouTube page, on Instagram, and other social media sites, be sure that your target is also on that page. You can also play the video during trade shows or company events on repeat or while the guests are waiting for the event to start. Make the most of the company’s video production cost by properly distributing its output.

Contact Reelmedia Pte. Ltd for video production services that you can always trust! Visit their website for further details.

How to Find a Reliable Video Production Company

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If you have a superior product that your company would like to effectively market, then you need to hire a reliable video production company to help you accomplish the task. Below are some insider tips on how you can find a production team that will create a cost-efficient video for your business.

1. Research online
Take advantage of the Internet to find a video production company that your business deserves. Make sure their website shows proof of their great business ethics and samples of actual videos they were hired to create. Check if these videos pass your company’s standards before you even make an inquiry. Once you’ve already chosen the company you prefer, look for online reviews about them. You may also check online mentions about their business using Facebook or Twitter. This way, you can be confident that the company is really known in the industry for delivering quality service.

2. Ask for recommendations
If you could not find what you are looking for online, you may also ask for recommendations from your friends. You might know a friend or a former colleague who works in the advertising or marketing industry. Better ask for their advice regarding companies who know how to produce great videos. Look for vendors who have years of experience in the industry as they will have an eye for some details that you might miss. They will also give suggestions on how you can improve your videos, especially if this is your first time to do one.

3. Get quotations from different companies
Make sure you are getting the right pricing for the type of service you are expecting by asking for estimates from different companies. This is a great way to see to it that your project is priced right. It will also help you manage finances, especially if you only have limited budget to pull through a tough project. Based on the quality of their previous video projects and pricing, the company that offers the best value is the one you have to choose.

4. Look for their previous project
Do you already have a video production name in mind but you’re not quite sure if you should hire them? Then you need more proof of what their team can do. Visit a production company’s social media sites like Facebook page where you can see their client’s reviews and ratings about their company. You might also see samples of their most recent works. Social media sites are a good avenue to see if their recent projects since you have an idea of what kind of service they will deliver or what types of equipment or even skills they’ll bring to your shoot.

5. Consider your audience
Be it a testimonial video or a short documentary, remember that your video will represent your company so it has to bring a positive impact no matter who the viewer is. Potential and existing clients who see your video will immediately form an opinion about your business. In short, it will affect people’s perception of your brand, and what could be more important than building an impressive reputation before even meeting your clients, right? So before you hire a video production company, consider what attracts your target audience and what elements are important to them so you can be certain that these things reflects on the video you will be creating.

Are you looking for a company who can ace your video production requirements? Be sure to contact Reelmedia Pte. Ltd. for quality video production service that you can always trust.